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However, PSY later revealed in interviews that he came up with the dance during a talent contest at a post-concert event in August 2011. PSY Doing the "Horse Riding Dance" in "Gangnam Style" M/Vĭuring its onset, speculations arose in Korean Internet communities that the dance may have been pioneered a year earlier by a Korean pop group Girls' Day in their 2011 debut single Tilting Head. The mass appeal of the music video has been attributed to its signature dance move known as "the horse-riding dance," which combines the stylistic elements of shuffle dancing and hand movements resembling the posture of a horseback rider. By mid-September, PSY's "Gangnam Style" overtook LMFAO's "Party Rock Anthem" as the most liked video on the site with more than 1.6 million likes. The video continued gaining viral momentum at an average rate of more than nine million views per day in the span of two months, surpassing Carly Rae Jepsen's "Call Me Maybe" to reach the number one position on the YouTube Top 100 Music Videos chart during the last week of August. Upon its release, the song took off on virtually all Korean billboard charts, portal search sites and online music stores, but it began garnering international attention after the music video went viral on YouTube during the third week of July 2012. The song was released on July 15th, 2012 along with the music video via PSY's official YouTube channel. “Gangnam” continues to add an average of just under three million new views per day, so the singer probably won’t have to worry about the funds drying up for some time to come.The song "Gangnam Style" was written, produced, and recorded as the lead single of PSY 6 (Six Rules), Part 1 the sixth studio album of South Korean singer and rapper PSY, who is best known for his quick-witted sense of humor and comical dance moves. When all other revenue streams are taken into account-sales of the track on iTunes, live shows, endorsements, etc.-Psy’s wealth swells to somewhere between $8 million and $10 million, with almost all of it being traceable back to the silly horsey dance. It should be made clear that $2 million figure mentioned above is from YouTube advertising alone. Psy chose for others to be able to use his track, and is raking in money from the 40,000 or so parody videos, lyric videos and the like that all use “Gangnam Style”, though calculating how much is a daunting task. Often record labels will quickly remove copies of new singles, so as to centralize views to the one they have uploaded. YouTube has a system for detecting when copyrighted material is being used in a video, and should it be found, the content’s owner has the choice of either taking that video down or getting a share of the advertising revenue. Interestingly, Psy is making money every day not just from his own video(s), but those of other users from around the world. Videos are obviously much more expensive than the other option, and YouTube won’t release information regarding how many of each ads were placed with “Gangam”.
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On top of that, YouTube offers two kinds of ads: small banners that pop up during the video, or full video ads that play before the clip. Also, costs for advertising vary around the world, and the value of various international currencies being used here need to be considered. Ad placement in the “Gangnam Style” video is worth a lot more to a South Korean company like Samsung than it is to Ford. Making numbers slightly more complicated is the fact that costs for advertisers are not equal, as they shouldn’t be. What is known is that YouTube keeps half of earned ad revenue, with the remainder going to whomever owns the content. While YouTube has partner programs with many content creators, the deals they have made with all of them are secret, and can vary widely. While it may seem like how much money a person has made from a certain product would be fairly straightforward, in this case it is actually tricky to figure out. Breaking down their figures, it can be surmised that Psy has earned just under $2 million from YouTube ads, almost all of which come from the “Gangnam Style” clip. While there is quite a bit of debate about how much the singer really has earned, the New York Times quoted a video ad buying platform named TubeMogul in reaching a figure.